Alberta General Insurance Level 1 Practice Exam

Effective up-selling can result in increased coverage for the client, as the customer is more likely to make additional purchases when they are presented with complementary or upgraded products or services. The other options are incorrect because

- decreased customer satisfaction is less likely with effective up-selling, as the customer is receiving more value for their purchase

- reduced sales is also unlikely, as effective up-selling increases the overall sales revenue

- increased product returns is also unlikely, as up-selling can lead to a better match between the customer's needs and the product, reducing the likelihood of returns.