Alberta General Insurance Level 1 Practice Exam

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Cross selling is primarily aimed at?

  1. Attracting new customers

  2. Increasing sales from existing clients

  3. Reducing marketing costs

  4. Expanding product lines

The correct answer is: Increasing sales from existing clients

Cross-selling refers to selling additional or complementary products/services to existing customers. This strategy aims to increase sales and revenue from customers who have already shown interest in the brand and its products/services. Therefore, options A, C, and D are incorrect as they do not directly relate to the main goal of cross-selling. Attracting new customers (option A) is a goal of customer acquisition, reducing marketing costs (option C) is a goal of cost-cutting, and expanding product lines (option D) is a goal of product diversification.

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